Part of my attempt in an effort to figure out Together’s positioning includes mind mapping, user journey, persona and competitor analysis. Through these exercises, our team concluded that the keys for high retention are quality social bonds, recurring social activities, and helpful tools to coordinate these activities. From that point on, these items have become our focus and principles: Together is a messaging app that helps small groups establish quality relationships in real life through providing practical group event coordinating tools.
The competitor analysis helped us separate from our competitors. Our competitors have a heavier focus on refining digital communication whereas ours is on bridging the virtual and physical world through providing people the tools they need to nurture relationships in real life.