Party In My Dorm: Revamping the home screen experience for a top-grossing mobile game
Party In My Dorm is a top-grossing mobile social game with more than 5 million downloads in the Android App Store. It is available on both Android and iOS. 
MY ROLES
I was employed as a UI/UX Intern to design the interface of a new monetization feature in the app and revamp some of the app’s core experiences such as home screen and in-app purchasing. I was also responsible for illustrating some of the App’s icons. 
CHALLENGES
One of the biggest challenges I was given was to fix PIMD’s huge drop off rate. My hypothesis was that the low retention rate was due to the problematic home screen navigation that was unintuitively grouped and named. Retention will be improved when the navigation becomes more self-explanatory and combined with an effective onboarding flow.  
Strategies
In order to establish a better hierarchy for the home screen, I did a card sorting exercise with the existing content where I grouped similar features together based on usage frequency and monetization strength. After the new hierarchy and wireframes were established, a more modern aesthetic was applied to the home screen UI. 
Results
In order to establish a better hierarchy for the home screen, I did a card sorting exercise with the existing screens where I grouped similar screens together based on categories such as usage frequency and monetization strength. After the new hierarchy and wireframes were established, a more modern aesthetic was applied to the home screen UI.