I was employed as a UI/UX Intern to design the interface of a new monetization feature in the app and revamp some of the app’s core experiences such as home screen and in-app purchasing. I was also responsible for illustrating some of the App’s icons.
One of the biggest challenges I was given was to fix PIMD’s huge drop off rate. My hypothesis was that the low retention rate was due to the problematic home screen navigation that was unintuitively grouped and named. Retention will be improved when the navigation becomes more self-explanatory and combined with an effective onboarding flow.